So Rane having a crack at making an NS7 in their image was always going to work for me. And it does, in a big way.
The irony hasn’t escaped me that a few weeks after closing DJWORX such a unit gets announced and miss the chance of a free one*. Oh wait — those days were over a long time ago.
* I knew it was coming. The grapevine has twitched for a long time.
But the days of me wearing a media outlet’s hat are over. By now, you’ll be neck-deep in previews, first looks, full reviews, and official PR*. Here’s a link to the official site — that’s your lot from me.
* Just looked — my SoMe timelines are heaving under the weight.
In a heartbeat
I haven’t seen it in the flesh, nor am I likely to any time soon. But I would queue to buy one of these. An NS7 with knobs on that I suspect will do DVS as well is an epic box ticker for me. Cue someone calling that a review of the Rane One.
But some thoughts spring to mind, not about features, but about pricing and brands.
Price vs value
I’ve read some ridiculous price estimates, as low as $700. Ranes are built like a tank. Even the plastic and rubber are made of metal.
But it’s about worth — to me, the Rane One is worth the £1299 UK asking price. I would reasonably expect this to have a long life span, so for say five years that’s 71 pence a day.
Yes, it’s expensive to find that kind of money in one go, but if you want professional-level equipment that’ll last, you must be prepared to dig a little deeper. This stuff isn’t cheap plastic landfill. I want a tank, and I’ll pay tank prices.
A Rane controller?
Old Rane told me that they talked about doing a controller, but couldn’t add anything meaningful to the space. But looking at the Rane One, it’s a remixed Numark NS7 with new Rane DNA. I see the PR is littered with “first” and “only” and “professional”, but technically it’s new to Rane, but nothing new is being added per se.
But it’s a controller. From Rane. And that’s more Denon DJ’s thing. And there’s a lot of tech crossover going on here too. The brand lines are beginning to blur, especially as the Rane One marketing isn’t especially turntablist aimed, or really that different to other marketing in the inMusic group.
From a brand perspective, this NS7 in Rane clothing does move Numark down the brand ladder by a notch too. It no longer aspires to be the cutting edge brand it once was and adopts a more wallet-friendly filtered down from the top feel.
Contrast this with Pioneer DJ — a wide product range appealing to all kinds of diverse markets, but just one logo to worry about. From entry-level DDJ200 controller to the glorious DJM V10LF mixer — it’s one logo on the box.
The future will depend on how separate inMusic wants to keep the brands. Numark sits on its own in an entry-level position, but there’s an increasingly fuzzy line between the professional Rane and Denon DJ bands where once there was a wall.